It may not even be an obvious or noticeable issue. Over time, those moments of misunderstanding in your team could result in a series of micro-inconsistencies that are felt by the customer yet sneak underneath the radar of quality assurance.
Working Culture
In my opinion, process improvements may only get you so far. The working culture in your organization will heavily influence the output of your digital teams. Whilst the subject of culture is incredibly vast, there are a few key elements that I think are hugely important to foster a greater level of collaboration between design and developers:
Alignment on the goals of the project and/or business.
Encouraging a more “robotic” attitude to feedback. Of course, you can be passionate about what you do, but when it comes to feedback, I always try to encourage people to respond with logic before emotion.
Communication: Ultimately, you have to trust people to be proactive. You can have a great process, but the gaps and edge cases will still slip through the net unless you have people who are open and ready to prod each other when issues arise.
This may seem like common sense to many of us, but many organizations (big ones, too!) still operate without this crucial foundation to motivate and support their teams.
However, it is essential to be honest with yourself and consider the role you play within your team. Even if you think you have already fulfilled these criteria, I’d encourage you to investigate this further to ensure everyone feels the same. It can be as simple as having a 121 discussion with each member of the team, or you could even send out short questionnaires to gauge your workplace’s suitability for an optimal designer and developer collaboration.
You might be surprised by what you hear back from people. Treat any criticism as gold dust. It’s an opportunity to improve.
Once you’ve created this foundation within your organization, it’s important to maintain and protect it. Keep reviewing it regularly, and make sure that anyone joining the team will be able to fit in. This leads us nicely on to…
This article is from SmashingMagazine and the author is Chris.